The gummy market in 2025 is set to surpass candy for the first time—September 3 is "Gummy Day".

In 2025, the gummy market in Japan is moving even closer to becoming the "main player" in the confectionery industry. According to the Intage retail panel (SRI+), the gummy market reached a record high of 113.7 billion yen in 2024, experiencing rapid growth over the past few years. Meanwhile, in the first half of 2025 (January to June), gummies finally surpassed "candy" with 66.5 billion yen compared to candy's 66.1 billion yen, hinting at the first-ever annual surpassing of candy. The factors behind this include the positioning of gummies as a low-calorie, highly satisfying "snack," the ability to control consumption with resealable packaging, diversification in functionality, texture, and shape, visibility on social media, and the promotional calendar symbolized by "Gummy Day" on September 3. This article systematically analyzes the data interpretation and growth drivers, practical insights into product development, distribution, and PR, risks related to pricing, raw materials, and regulations, as well as prospects for the latter half of 2025 to 2026. It organizes the significance of surpassing candy and the "next steps" from the perspectives of manufacturers, retailers, food service, and D2C players.