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19件の記事があります

Why Jacket Potatoes Are Going Viral Worldwide Now - How the UK's "Plain Food" Became a Star on Social Media

The classic British dish, the jacket potato, is once again in the spotlight through social media. This resurgence is driven by its satisfying...

"Coffee Crawl" is Hot: Exploring the City with Coffee - Discovering the "Third Place" Beyond a Single Cup

In the Brooklyn Arts District of Wilmington, North Carolina, a "Coffee Crawl" event was held where participants could enjoy coffee,...

Even Top Chefs End Up at "Maccy D's" — What is the Secret McDonald's Menu That Top British Chefs Secretly Love?

The UK media garnered attention with the angle that "even top chefs eat at McDonald's, and they order 'that item'." The...

An Era Where "Expensive Bottles" Don't Sell? Three Waves Shaping the Wine Market in 2026

In 2026, wine will be characterized more by a sense of ease and a "let's try it" attitude rather than formality. The presence of...

"The Higher the Price, the Better It Sells": New York's New Gilded Age: The True Nature of Luxury Menus

In New York, "luxury menus" featuring items like a $435 tomahawk steak and a $600 whole roasted pig are becoming prominent, with...

The Point of No Return, The Rich Magic: The Boiling "Luxury Butter" Phenomenon in the U.S. - A Quiet Revolution on Gen Z's Dining Tables

In the United States, "premium butter" is quietly creating a frenzy. Butter from the small Vermont producer Animal Farm Creamery costs...

Japan's First Arrival! Seoul's Famous Restaurant "Okdongsik" Brings Its Dwaeji Gomtang to Shin-Okubo

Founded in Seoul, South Korea in 2017 and selected for the Michelin Bib Gourmand for eight consecutive years, the Komtan soup specialty restaurant...

"#PakuPakuExpo" Surprises the World with Japanese Passion for Food—Some Restaurants Have 8-Hour Waits

At the Osaka-Kansai Expo venue, the official campaign "#PakuPakuExpo," which introduces cuisines from various countries and regions, has...

"Ina no Mayu" - A Showa-era Local Confection Sells Out in 5 Minutes on TikTok. Behind the Scenes of a Growing Long-established Business Without Controversy, and 10 Strategies Local Brands Should Learn

The long-established "Echigoya Confectionery" in Ina City, Nagano Prefecture, created the confection "Ina no Mayu" in the...

The "Everyday Reward" You Can Enjoy at Chain Stores: The Secret of "Little Luxury Stores" That Are Chosen Even at Double the Price

Japanese dining chains are launching "petit luxury" outlets one after another, and they are thriving despite having price points about...

"Mutekizō" is Changing the Future of Conveyor Belt Sushi: A Thorough Analysis of the "Luxury Kura Sushi" with Dassai Flowing and Ginger at 150 Yen

In May 2025, the <Muten Kura Nakameguro> opened in Nakameguro, Tokyo, marking a new venture by the major conveyor belt sushi chain "Kura...

"Despite Customer Attrition Due to 'Premiumization,' Record Profits: Why CoCo Ichibanya Continues to Succeed with an Average Customer Spend of 1,200 Yen"

Curry House CoCo Ichibanya (hereafter referred to as CoCo Ichi), known for its average customer spending reaching 1,200 yen and being labeled as...

What is "Nama Donuts"? The Secret of "Nama" and the Japanese-Originated Fluffy and Melty Revolution Spreading Worldwide

In recent years, "Nama Donuts," which have become a major trend in Japan, are expanding their influence overseas with their unique...

The Night When the Gourmet City Falls Silent: The Truth Behind the "Collapse" of Pattaya's Dining Industry

In 2025, the restaurant industry in Pattaya, Thailand is facing a crisis described as the "worst since post-COVID." This is due to a...

"The Concept of 'Feast' Has Been Updated: Seven Reasons Why Gen Z No Longer Chooses Steak"

Once, the notion of "gourmet food = thick steak" was a common understanding among Japanese people. However, with the advent of the Reiwa...

Dissecting the Sweet and Sour Pork with Pineapple Debate: 400 Years of History, the Science of Taste, and the Reality of Social Media

Crisp fried pork in a sweet and sour sauce, colorful bell peppers, and onions—whether or not to add the "sweet fruit" pineapple is an...

Boom Accelerates! The Reason Behind the Surge in Biryani Specialty Stores

The spiced rice dish "Biryani," beloved in India and Pakistan, has become a major trend in Japan, sparked by the 2025 Osaka-Kansai Expo....

Have you heard about the trending "mottECO"? The "food poisoning risk" behind the takeout option and how to avoid it

Amid growing momentum to reduce food waste, restaurant chains have begun to encourage customers to take home "leftover meals."...

A Revolution Starting from

With the increase in the global population and the expanding demand for food, the stable supply of protein and the reduction of food waste have...